Research Papers

health insurance, urban households…

What Drives Health Insurance Adoption Among Urban Indian Households? The Role of Cost, Trust, Financial Literacy and Claim Experience

Baani Mehta

India has expanded health insurance and publicly financed health-protection coverage rapidly, but policy ownership does not necessarily imply adequate, understandable, or continuously usable protection. This paper examines the determinants of health insurance adoption among urban Indian households, concentrating on cost, …

August 31, 2026

Download ↓ Read →

Pandora, Sterling Silver, Platinum…

Pandora’s Silver Dilemma: Why Moving to Platinum-Plated Jewellery May Be a Risky Strategy

Devishi Gupta

If you have ever walked past a jewellery store at the mall, there is a good chance you have seen the iconic white boxes and charm-covered bracelets in the window. That store is probably Pandora. Founded in 1982 in Copenhagen, …

August 18, 2026

Download ↓ Read →

Mergers and Acquisitions, Zee Ente…

Determinants of Merger and Acquisition Success: A Comparative Study of the Failed Zee–Sony Merger and the Formation of JioStar

Vihaann Jaiin

Mergers and acquisitions (M&A) are important corporate strategies used by businesses to expand market presence, acquire capabilities, achieve economies of scale and strengthen competitive advantage. However, the existence of strategic synergy between two companies does not necessarily guarantee the successful …

August 14, 2026

Download ↓ Read →

ADHD; Autism Spectrum Disorder; co…

Beyond the Overlap: How Cognitive Markers Help Differentiate ADHD from Autism Spectrum Disorder

Aditi Singh

Attention Deficit/Hyperactivity Disorder (ADHD) and Autism Spectrum Disorder (ASD) are two neurodevelopmental conditions that frequently overlap in outward behavior, making accurate differentiation difficult in educational and clinical settings. ADHD is commonly associated with inattention, impulsivity, hyperactivity, and response inhibition difficulties, …

August 11, 2026

Download ↓ Read →

Initial Public Offering, IPO evalu…

Evaluating Initial Public Offerings in Emerging Industries: A Comparative Case Study of CMR Green Technologies and Hexagon Nutrition Limited

Parnikaa Choudhary

An Initial Public Offering, commonly known as an IPO, is an important stage in the development of a privately owned company. Through an IPO, a company offers its shares to public investors and becomes listed on a recognised stock exchange. …

August 11, 2026

Download ↓ Read →

Biotechnology education, bioeconom…

Biotechnology Education and Career Pathways Interdisciplinary Curriculum, Sectoral Applications, and Emerging Opportunities in the Global and Indian Bioeconomy

Emily Mathew

The advent of biotechnology courses a few decades ago appeared to provide a promising alternative pathway for young students exploring career options in science and applied technology. Biotechnology today spans agriculture, animal husbandry, fisheries, healthcare, pharmaceuticals, industrial production, and environmental …

August 8, 2026

Download ↓ Read →

EMG-based prosthetics; low-cost pr…

Evaluating Low-Cost EMG Prosthetics: Accessibility, Control, and Performance

Vedant Sinha

Prosthetic technology has improved significantly over the past few decades, especially with the development of electromyography (EMG)-based systems. These systems allow users to control artificial limbs using signals from their muscles, making movements more natural and easier to learn. However, …

August 8, 2026

Download ↓ Read →

Golf biomechanics; club-head speed…

How Biomechanics Shape a Powerful and Consistent Golf Swing

Blaze Burt

Biomechanics is a scientific way of understanding how golfers generate power while still maintaining a consistent swing. This field of study analyses how forces act on the body, how different parts of the body move, and how well these movements …

August 8, 2026

Download ↓ Read →

Artificial Intelligence, Algorithm…

Efficiency and Fragility as Joint Products: AI, Governance, and Financial Markets in the US and India

Neil Sethia, Vihaan Rustagi

Artificial intelligence now makes most of the decisions in financial markets. Algorithms execute the majority of trading in large equity markets; JPMorgan has estimated that discretionary human traders account for only about a tenth of US equity trading volume, with …

July 22, 2026

Download ↓ Read →

Mercedes-Benz, luxury cars, brandi…

The Star That Drives the World - Mercedes-Benz

Armaan Singh Malik

This case study is about Mercedes-Benz, one of the most famous luxury car brands in the world. It explains how the company started with Karl Benz’s first automobile in 1886 and grew into a global brand known for luxury, safety, …

July 21, 2026

Download ↓ Read →

BYJU’S, EdTech, startup economics,…

The Rise and Fall of BYJU’S: Lessons in EdTech Economics

Suhaani Choudhary

BYJU’S was once seen as India’s greatest education technology success story. Founded as Think & Learn Pvt. Ltd. in 2011 and popularized through the BYJU’S Learning App launched in 2015, the company grew from test-preparation coaching into a global edtech …

July 21, 2026

Download ↓ Read →

Counterfeit Luxury Goods, Behaviou…

Why People Buy “Good Fakes”: A Behavioral Economics & Psychology Study

Devishi Gupta

This paper explores why many people, especially teenagers and young adults, are happy to buy “good fakes” – high-quality fake luxury bags – even when they know the bags are not real. At first, this seems strange, because luxury brands …

July 21, 2026

Download ↓ Read →