ASJSR

American Scholarly Journal for Scientific Research

ISSN: 3143-2999

Peer-Reviewed Research

Research Papers

Mercedes-Benz, luxury cars, brandi…

The Star That Drives the World - Mercedes-Benz

Armaan Singh Malik

This case study is about Mercedes-Benz, one of the most famous luxury car brands in the world. It explains how the company started with Karl Benz’s first automobile in 1886 and grew into a global brand known for luxury, safety, …

July 21, 2026
BYJU’S, EdTech, startup economics,…

The Rise and Fall of BYJU’S: Lessons in EdTech Economics

Suhaani Choudhary

BYJU’S was once seen as India’s greatest education technology success story. Founded as Think & Learn Pvt. Ltd. in 2011 and popularized through the BYJU’S Learning App launched in 2015, the company grew from test-preparation coaching into a global edtech …

July 21, 2026
social comparison theory, school s…

Social Comparison and Performance Satisfaction in Competitive School Sports: A Qualitative Study of Benchmark Formation Among Secondary School Students

Akshita Mogha

This qualitative study examines how secondary school students construct standards of acceptable performance during competitive school sports and how those standards influence post-event satisfaction. Drawing on Festinger's social comparison theory, achievement goal theory, goal-setting theory, and self-determination theory, the paper …

July 21, 2026
Learning Disabilities, Inclusive E…

Inclusive in Principle, Exclusive in Practice: Challenges Faced by Students with Learning Disabilities in Indian Higher Education Institutes

Risbaa Singh

India’s educational policies—including the Rights of Persons with Disabilities Act (RPWD), 2016, and the National Education Policy (NEP), 2020 promise inclusive education for students with learning disabilities (LDs), including dyslexia, ADHD, dyscalculia, dysgraphia, and processing disorders. Yet, ground realities are …

July 21, 2026
Artificial intelligence, genetics,…

Artificial Intelligence and Genetics Education and Career Pathways Interdisciplinary Curriculum, Genomic Applications, Ethical Challenges, and Emerging Opportunities

Adrian Myers

The rapid growth of genomic sequencing and biological data has created a need for computational systems capable of identifying patterns that cannot be efficiently examined through traditional laboratory methods alone. Artificial intelligence and genetics have therefore emerged as closely connected …

July 21, 2026
Financial fraud, scams, Ponzi sche…

Too Good to Be True: Financial Frauds and Investor Losses

Raghuram Venkat

Financial fraud is one of the biggest problems in the world of money and investment. Financial fraud happens when a person, company, or group uses lies, false promises, fake documents, or hidden information to take money from others. These scams …

May 10, 2026
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