ASJSR

American Scholarly Journal for Scientific Research

ISSN: 3143-2999

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Mercedes-Benz, luxury cars, brandi…

The Star That Drives the World - Mercedes-Benz

This case study is about Mercedes-Benz, one of the most famous luxury car brands in the world. It explains how the company started with Karl Benz’s first automobile in 1886 and grew into a global brand known for luxury, safety, …

Armaan Singh Malik · Jul 21, 2026 Download ↓
BYJU’S, EdTech, startup economics,…

The Rise and Fall of BYJU’S: Lessons in EdTech Economics

BYJU’S was once seen as India’s greatest education technology success story. Founded as Think & Learn Pvt. Ltd. in 2011 and popularized through the BYJU’S Learning App launched in 2015, the company grew from test-preparation coaching into a global edtech …

Suhaani Choudhary · Jul 21, 2026 Download ↓
social comparison theory, school s…

Social Comparison and Performance Satisfaction in Competitive School Sports: A Qualitative Study of Benchmark Formation Among Secondary School Students

This qualitative study examines how secondary school students construct standards of acceptable performance during competitive school sports and how those standards influence post-event satisfaction. Drawing on Festinger's social comparison theory, achievement goal theory, goal-setting theory, and self-determination theory, the paper …

Akshita Mogha · Jul 21, 2026 Download ↓

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